With the rise of digitalization and social media, a new array of job titles have originated. The role you will be playing in these job profiles is to manage social media accounts across various platforms, planning social media campaigns, and create interactive content to communicate with the audience on behalf of your organization/brand. Over the past years, social media platforms like Facebook, Instagram & Twitter have emerged as one of the greatest marketing tools. Making a career in social media also promise high yielding job titles with a minimum average per annum salary of $60,000 for social media director, suggested by U.S. Market onward search.

Recent research by the Business Development Bank of Canada suggests that most of the B2C companies spend about 5-10% of their total revenue on marketing while B2b companies spend comparatively lesser about 2-5% of their revenue. In this blog, we will discuss some of the high-yielding social media job profiles and the spectrum of skills you need to possess to recruit on one such job profile. Keep reading to discover how you can make a promising career in social media.

A LIST of SOCIAL MEDIA JOB TITLES

Analyzing data from the Bureau of Labour Statistics and Payscale, Wishingtab has curated a list of social media job titles. On a side note, you can look for these job profiles with our uniquely functioning data-driven job search portal.

Social media marketing manager

The social media marketing manager oversees all the content posted on the enterprise’s social media handles. The objective is quite simple-to to promote the company’s a product/service for an aim to bring more customers through social media. They plan their marketing strategy and build a stronger social media presence for their company. Earlier, marketing managers used to run ad-campaigns for products in newspapers, magazines, television, or billboard. Although nowadays, companies spend an enormous budget on social media ad-campaigns.

Market research analyst

If you have a keen interest in statistical analysis and a passion to evaluate trends, this job title is for you. The role is to evaluate and analyze the social media landscape to determine what interests people. They determine how a company’s product/service is competing in the market, the potential and current buyers, and the pricing of the product. To acquire such a job, one requires having a specialized degree and basic knowledge for twitter analytics and Facebook for Business. Being a market research analyst, you will be in charge of managing KPI (Key Performance Indicator).

Brand Manager

Just as the name suggests, a brand manager is in charge of managing brands and their integrity. A brand manager overseas company’s all marketing initiatives and makes sure their ongoing marketing policy resonates with the company’s principals. As a result, brand managers are frequently updating themselves about ongoing market trends as well as existing and new competitors.

Engagement Coordinator

The role of an engagement coordinator is different from a Customer Service representative. Instead of overseeing the company’s messages, the engagement coordinator determines the online engagement of the public. He/she makes a strategy that involves bringing more customer engagement with the company’s social media posts. In other words, they are responsible to create more buzz about the company’s products or services.

Graphic designers and Copywriter

Other than the above job profiles, these job titles require creative skills and interest in creating an engaging copy. The graphic manager creates an interactive image, design, illustration, and GIF’s posts using their skills with Adobe Photoshop. On the other hand, a copywriter writes an engaging copy for the company’s social media posts.

Essential skills required to make a career in social media

Social media Analytics

Up until some years ago, we had no methods to evaluate customer reachability. But now there are number of tools, which can help you evaluate social media marketing, integration and customer engagement. To pursue a career in social media, one need to learn how to extract and assess relevant data. This will help determining the right strategy for company’s future.

Graphic designing

At the end of your day, your job is to create engaging content that more and more people will like to engage in. So one needs to learn basic knowledge of graphical designing to create infographics, Instagram posts, and templets.

Networking and HTML encoding

Even though marketers and manager may not need to code, still they need to have basic knowledge of how networking and HTML/PHP works. Mainly because, HTML is the foundation for most of social media marketing tools. For an instance Google analytics, WordPress, Hootsuite and many other websites requires some sort of HTML coding. Also, learning to network your brand is also essential to make a career in social media.

We all know that the whole world is suffering from COVID-19 pandemic and nation-wide lockdown. Why not use this free time to garner new skills that may help you to make a career in social media. Nevertheless, you can also read our other blogs to help you with your job searches.

• Job prospects post Covid-19 pandemic.
• How to crack an HR interview
• Most important aspects for any job search